Case Study: Peugeot 408 Media Launch – RM2.9M PR Value

See how the all-new Peugeot 408 launch revived the brand in Malaysia. Our strategy secured 193 media clippings and generated over RM2.9 million in PR value.

Peugeot 408

Objective

Establish the all-new PEUGEOT 408 as a flagship model to revive the PEUGEOT brand presence in Malaysia.

Highlight the innovative design and cutting-edge technology of the all-new PEUGEOT 408 to attract discerning customers looking for something beyond mainstream automotive options.

Achievements:

  • As of 29 May 2024, the launch garnered 193 clippings, amounting to a PR value of RM2,977,142
  • The press release received notably positive reception, particularly from motoring media and a variety of mainstream and lifestyle publications
  • Successfully re-established Peugeot as a premium choice among Malaysian consumers
Peugeot 408 Event Peugeot 408 Event Peugeot 408 Event