Case Study: How Boost Generated RM3.5M PR Value with #DoGoodWithBoost

Discover the strategy behind Boost's award-winning e-donation campaign. Learn how they achieved 80+ media hits and RM3.5M in PR value in 2019 alone.

Boost

Objective

Boost is the regional full spectrum fintech arm of Axiata that financially empowers millions of customers, both users and merchants, across 7 countries. Boost's #DoGoodWithBoost campaign that goes hand-in-hand with the e-donation feature launched in-app in May 2018 was a campaign to highlight the ease and convenience of donating via the Boost e-wallet app while giving back to society.

Achievements:

  • The launch alone garnered over 80 pieces of coverage
  • The campaign overall received a grand total of RM1,184,362.46 in Ad value
  • RM3,553,087.38 in PR value in 2019 alone
  • The campaign also won Bronze for Best Use of Public Relations for Advertising + Marketing MARKies Awards 2020
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