Case Study: Hong Leong Bank's Tech & DuitSmart PR Strategy

How Hong Leong Bank leverages technology and financial literacy to drive results. A look at the DuitSmart campaign which has generated RM1M+ in PR value every year since 2018.

Hong Leong Bank

Objective

To garner media publicity for Hong Leong Bank focusing on its technology to emphasise the development of financial capabilities in serving its clients and to position the bank as a digitally-advanced financial institution.

Achievements:

  • Reached PR value of RM1 million every year since 2018
  • Launched HLB's DuitSmart, a financial literacy campaign for Malaysians
  • Secured extensive media coverage in financial and business publications
  • Positioned Hong Leong Bank as a technology-forward banking partner for SMEs and consumers
Hong Leong Bank Campaign