Case Study: All-New Toyota Vios Launch – RM2.2M PR Value

See how the launch of the 4th Gen Toyota Vios dominated headlines. Our strategy secured 132 media clippings and generated over RM2.2 million in PR value.

UMW Toyota

Objective:

To create excitement and interest around the 4th generation All-New Toyota Vios and generate positive press coverage as well as highlight the technological advancements and features of this new all-new car.

Creating an interest and excitement among potential buyers and ultimately leading to increased sales and market share.

Achievements:

  • A total of 132 news was generated in media titles like Berita Harian, Sinar harian, Siakap Keli, Kosmo, Business Today etc
  • Generated a total PR value of: RM2,221,020
Toyota Vios Event 1 Toyota Vios Event 2 Toyota Vios Event 3